With new collections waiting to be discovered, X-Ide, X-Ide New Generation, Rye&Lye, MIC and IMan will be star players at the leading eyewear trade show.

A journey among timeless styles and remarkable accessories. Immagine98 maintains its quest for innovation, celebrating fine craftsmanship and design through collections that narrate unique stories of luxury and style. The company renews its commitment to excellence with styles that embody the identity and uniqueness of its leading brands. Each line is known for its premium positioning, interpreting the latest trends with a distinctive touch that combines sophisticated details and innovative design.

 

X-Ide New Generation: from real life to the Metaverse

After its debut at MIDO 2024, the X-Ide collection continues to evolve with a young, alternative spirit. The new communication campaign explores the transition from the real world to the metaverse, with an immersive, cyber punk-inspired visual narration. Video and digital content interweave to express a fresh, contemporary language. The frames in the collection feature unique details and a vivid color palette – neon, marbled effects and bold hues define an aesthetic that is sure to turn heads. Shapes, like oversize round frames, reflect current trends, while the combination of acetate and metal elevates contours and adds a three-dimensional effect. Jewelry-inspired craftsmanship, like sophisticated engraving and fluting, transforms eyewear into authentic accessories with a nonconformist vibe.

Rye&Lye: luxury and detail converge

Rye&Lye introduces a collection that marries timeless elegance and modernity, while strengthening its luxury market positioning. Attention to detail and fine craftsmanship translate to exclusive frames, designed for a sophisticated clientele. The new collection combines premium materials, like metal and acetate, with tortoiseshell patterns and striking color details, including traces of bright fuchsia. Bold contours are complemented by three-dimensional crafting that showcases the elegance of the frames, elevating them to jewelry status with a distinctive personality. Rye&Lye honors a sophisticated aesthetic where luxury and functionality intersect in eyewear designed for those who aim to stand out with style.

MIC: Cadore-inspired artisan craftsmanship

MIC, acronym for Made in Cadore, is a tribute to the fine artisan craftsmanship and local traditions of this historic zone of Italian eyewear production. The collection weaves together history and innovation, remaining deeply connected to and inspired by the territory of its origins. Among its distinctive features are hinges embellished with mountain-inspired motifs and transparent temples that reveal a sculpted metal strip symbolizing the silhouette of the Dolomite Mountains. Bold contours and innovative shapes are accentuated by the use of acetate with unique transparencies and hues reminiscent of colors found in nature. Each frame in the MIC collection embodies the balance between tradition and modernity, celebrating authentic local values and the brand’s stylistic vision.

IMan: minimalist refinement

The IMan collection interprets minimalism with a sophisticated focus on design. Imagined for a masculine wearer, IMan combines simplicity and elegance in the idiom of those who seek a versatile, signature style. Lightweight yet tough materials, thoughtful details and subtle textures join forces to ensure comfort and functionality. Each frame seamlessly adapts to any occasion, from everyday settings to the most exclusive surroundings. IMan honors a minimalist aesthetic that empowers refinement through innovation.