The Ferragamo Pre-Fall 2024 Eyewear Collection unveils a fresh aesthetic narrative that blends impeccable craftsmanship and ease, offering a curated selection of statement shapes focused on form and function, timelessness and refinement.

Creative Director Maximilian Davis reimagines iconic emblems of the House through bold constructions and enveloping silhouettes that fuse formal rigour and liberated sensuality. 

A distinctly defined perspective is expressed with precision and fluidity.

Modernised materials are elevated and transformed into densely curved volumes, geometric proportions with a sculptural touch, and edgy structures with multidimensional effects, while the decorative elements evoke the House’s heritage and tradition with an innovative approach.

Among the season’s novelties is a palette of classic and vibrant hues enriched with new gradient colourways and shaded animations created exclusively for Ferragamo.

Each style featured in the Pre-Fall 2024 Advertising Campaign is a staple accessory that defines and distinguishes every Ferragamo look.


A new female aviator-style sunglass features an oversized shape with curved and rounded edges achieved through an artisanal milling technique. Frames are made of Eastman Acetate Renew™, a blend of bio-plastic, which was derived from sustainably sourced wood pulp, and recycled content recovered from industrial processes. The commitment to using alternative renewable materials is also evident in the integration of lenses made of a composite material that includes bio-based content recovered from wood and agricultural industries’ waste. Sleek metal rivets, inspired by the clasps of Ferragamo bags, connect the front with the temples, which are integrated with 7-joint hinges and hot-stamped with the Ferragamo logo. The colour palette ranges from solid tones to top-to-bottom gradient effects, while a sandblasted metal core is visible through the temples of the frames in transparent shades.


The classic and the contemporary converge in a rectangular acetate male sunglass design with sharp and irregular profiles. A handmade milling finish enhances it, conferring a smart sculptural twist that emphasises the exquisite craftsmanship at the core of every Ferragamo creation. The signature metal rivets, inspired by the clasps of Ferragamo bags, add a touch of light by connecting the front with the temples integrated with 5-barrel hinges and the Ferragamo hot-stamped logo as a symbol of enduring elegance and creative artistry. The colour palette ranges from solid tones to striped effects, while a sandblasted metal wire core is visible through the temples of the frames in transparent shades.


These unisex oval sunglasses boast highly contemporary structures focused on fluidity and movement, featuring an elongated silhouette with a curved front construction, raised edges and side shields that amplify the directional high impact design. Glossy acetate is treated with an elaborate manual milling finish that is particularly noticeable on the upper part of the frame, showcasing Ferragamo’s unparalleled craftsmanship. The Ferragamo logo is hot-stamped on the temples which, in the transparent colour options such as New Red, Lavender, and Light Blue, also reveal a luminous metal wire core elevated by a sophisticated sandblasted finish.



Editorial Credit: FERRAGAMO (styles SF2029SE; SF2011S; SF2030S); available at 

Image Credits – Product: Courtesy of FERRAGAMO