PTTRNS.ai, a pioneering 3D & AI firm specialising in digitalisation and personalisation in the fashion industry, has secured 2 million euros in a seed round of funding. PTTRNS.ai empowers fashion brands and retailers to improve profitability,
sustainability, and efficiency by leveraging cutting-edge 3D visualisation techniques and AI-powered personalisation. The investment will allow the company to develop their SaaS platform further and expand its international customer base.
Digitalisation and consumer insights for a more sustainable fashion industry
PTTRNS.ai, founded in 2019, aims to help fashion businesses digitise and better understand consumer needs to improve efficiency, sustainability and profitability. To keep up with technological and market advancements, fashion brands and retailers need to be able to present their products quickly and digitally. Furthermore, they must thoroughly understand consumers to develop and sell
products that are genuinely relevant to them.
AI-powered personal and digital stylist
The innovative 3D visualisation technology of PTTRNS.ai enables brands to generate photorealistic visuals in an early development stage based on design patterns. This is directly both time- and cost- saving. Additionally, the digitalised images and clips can be used to present to consumers directly, deploying AI-driven personalisation technology that understands consumer behaviour, preferences
The resulting “digital stylist” profoundly understands end-consumers on a personal level, providing advice to boost consumer confidence during the purchasing process. This, in turn, benefits brands and (online) retailers by lowering returns and increasing sales figures and customer loyalty. In addition, the solutions of PTTRNS.ai provide better insight into customer needs, allowing fashion companies to refine their product offering and development.
Investment in growth
The platform of PTTRNS.ai has proven valuable in the market over the past years, is mature for scaling, and offers significant revenue potential. With the investment by ECFG, PTTRNS.ai plans to continue developing its AI personalisation and 3D visualisation technology and invest significantly in expanding its international customer base.
“We are thrilled to have raised this funding and to be able to continue our mission of revolutionising the fashion industry,” said Marco van Herpen, Founder and Managing Director of PTTRNS.ai. “By using AI-powered personalisation and 3D visualisation techniques, we can help fashion companies become more sustainable while also increasing their bottom line.”
“PTTRNS.ai has developed a truly unique solution that addresses a real need in the necessary transition of the fashion industry,” said Ruben Baijens, Investment director and partner of ECFG. “We believe in the company’s vision, its experienced senior management team and the commitment to their feasible development roadmap. We are excited to be part of the growth of PTTRNS.ai within the fashion industry.”
PTTRNS.ai is currently testing and implementing its technology with several fashion brands and eyewear retailers across Europe, including Vila, Name It, KRYS Group and Nexeye, to offer benefits across the value chain. “We look forward to working with more fashion companies to accelerate digital personalisation and helping them achieve their sustainability goals, increase conversion, and better understand their consumers,” says Jelle Stienstra, Digital Strategy Director of PTTRNS.ai.
PTTRNS.ai, founded in 2019, is an AI company based in Eindhoven, Netherlands, focused on accelerating digital personalisation in the fashion industry. Their SaaS platforms combine personalisation and hyper-realistic 3D visualisation techniques to help fashion brands and retailers understand what their customers really want. This helps fashion companies increase their profitability,
sustainability and efficiency while engaging with customers on a personal level.
ECFG is an independent fund manager that advises, guides and invests in SMEs active in the business-to-business segment. The activities are primarily focused on providing strategic and financial support to innovative, sustainable, and promising companies. In addition, the wide base of entrepreneur investors and the relevant network provide additional value. Since the start of ECFG in
2008, it has supported over 400 entrepreneurs and companies with business development, financing, and strategy and has realised over 30 participations. ECFG is aligned with the 17 Sustainable Development Goals (SDGs). The ECFG team consists of 14 people and is located in the centre of