The Belluno-based brand flies to the international trade fairs OPTI Munich and MIDO 2025, where it presents a new way of presenting itself and the frames of the Light_SOCIAL and Light_STREAM collections.
LIGHTBIRD starts the year by opening up to the world. Participation at OPTI Munich (31 January – 2 February) and MIDO 2025 (8 – 10 February) becomes an opportunity to present the new story of the brand founded by designer Corrado Rosson to an international audience.
In the Bavarian capital, LIGHTBIRD’s collections are exhibited on the stand of the distributor WEBER (Hall C4 – stand 371), while the new brand communication is presented at MIDO (Hall 4 – R09 -S10). The revamped positioning is encapsulated in the new ‘enjoy the view’ payoff that infects the stand and inspires the communication to come. Thus, if the eyes stand between mind and heart, LIGHTBIRD glasses are a true hymn to lightness of spirit. An all-Italian object, fascinating to see and pleasant to wear, intended for those who have the ability to lift their gaze from everyday life to broaden their vision and enjoy authentic beauty.
With ‘enjoy the view’, LIGHTBIRD invites you to elevate yourself, with awareness and a good dose of fun. On the walls of the stand, along with the new collections, a video inspired by the brand values, a doc dedicated to the production process and a few small but silent presences to proudly suggest the identity of a brand in evolution.
Corrado Rosson’s vision of contemporary eyewear is reflected in the new models of the Light_SOCIAL and Light_STREAM collections, which are enriched with new frames such as SOLDIER, ULYSSES, EMILY, PHOEBE that enhance the lightness of the material, acetate and the exclusive colour combination.
ULYSSES OLB158 C248 – Collection Light_STREAM
Optical fram man front Cristal Gray / Lava, details Orange and temple Lava
PHOEBE OLB176 C159 Collection Light_STREAM
Optical frame woman with front Flowers / Blu Cristal, details Blu Crystal, temple Flowers
SOLDIER OLB180C263 Collection Light_SOCIAL
Optical frame Man front Camouflage, details Orange e temple Camouflage Green
EMILY OLB174 C152 Collection Light_SOCIAL
Optical frame woman front and details in Deep Black Blue, temple Bright Black
Another distinctive element of the brand is the Light_TAG, or QR CODE, placed on the rod end, which, thanks to the patented LIGHTBIRD system, connects the company, the optician and the customer.
Further information: www.lightbird.it
OPTI MUNICH at WEBER (Hall C4 – Stand 371)
MIDO 2025 (Hall 4 – R09 -S10)