DRAGON EYEWEAR INTRODUCES NEW FEMALE STYLES CONSTRUCTED FROM ACETATE RENEW

Dragon Eyewear, a globally recognized performance eyewear brand with deep ties to the action sports world, announces the launch of their latest eyewear collection,  featuring female sun and optical frames designed in acetate renew. Known for its innovative designs and expert craftsmanship, Dragon continues to merge innovation and sustainability with unmatched style and performance.

Available this Spring/Summer, Dragon introduces a new collection, utilizing sustainable acetate renew technology in four new female-focused designs – two sun and two optical styles. Acetate Renew is a fully sustainable material produced via Eastman’s innovative carbon renewal technology, transforming bio-based and certified recycled materials into premium eyewear. These styles embody the brand’s commitment to the planet without compromising on style or performance.

The advertising campaign features Rose Machado and Ivy Miller wearing the frames, showcasing how each style is seamlessly integrated into every day life. Now, you can embrace your outdoor lifestyle – whether surfing, skiing, or chasing adventure – knowing your eyewear is as committed to the environment as you are.

Optical and Sun Styles:  DR2054, DR2055, Keely, Bodhi

The Legends collection will be available worldwide at Dragon specialty retailers, select optical retailers and online at dragonalliance.com and eyeconic.com.