To learn more about Dr. Nick Lillie and the The Ultimate O.D. podcast, visit: https://www.theultimateod.com/
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
Two Businesses, One Roof: How to Separate Clinical and Optical Success | E276
Highlights from this episode:
Two Businesses, One Roof: How to Separate Clinical and Optical Success (00:42)
Closing Thought: What a Privilege (16:28)
In this episode, I dive into one of the biggest mindset traps holding private practices back — running your clinic like a retail store. 👓 As optometrists, we operate two separate businesses under one roof: a medical clinic and a retail optical. When we start making clinical decisions based on retail outcomes, we undermine the care and trust that set us apart. I share how I’ve learned to separate these sides of the business, focus on delivering high-level patient care, and create a practice that patients trust for life — not just for their next pair of glasses.
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