To learn more about Dr. Nick Lillie and the The Ultimate O.D. podcast, visit: https://www.theultimateod.com/
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice | E289
Highlights from this episode:
Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice (01:09)
Closing Thought: Multi-Practice Insights from The Power Hour(24:40)
If you’re thinking about starting a specialty clinic, this episode is my honest, no-fluff take on what I’d do differently knowing what I know now. In my case with dry eye, it isn’t about buying an IPL or chasing shiny equipment, but it's about building a system, aligning your team, and making ocular surface disease part of how you practice every single day. We talk strategy, efficiency, revenue per patient, and why growth sometimes means seeing fewer patients—but doing it better. These principles apply to dry eye, but honestly, they apply to any specialty clinic you’re considering adding to your practice.
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