Make sure your brand identity and promise matches your patient experience

July 10, 2024 | Tip of the week

It’s easy to make a logo and brand guide. Establishing that brand identity at every stage of the patient journey is harder.

• Understand your ideal patient, not just the demographics, but the motives, problems, and values.
• The first step is to have a logo and brand guide
• The next step is to have a brand identity
• Having a client experience that matches your brand identity at every stage is the final step and is what separates practices if that experience resonates with your ideal target patient.

Source: Alex Paisley – Director of Digital Marketing, Marketing4ECPs