THE WHY: People interact with email in a variety of ways – just because you don’t see immediate appointments booked doesn’t mean your email marketing isn’t working. Connecting with people in fun and engaging ways through email is a great way to stay on your patients’ radar and encourage loyalty.
THE HOW: When is the last time you read an email and acted on it right away? Did you book your appointment or make a purchase right from the email? Many people don’t take immediate action after reading an email. But, they do remember seeing you in their inbox, especially if the email is fun and catchy. So don’t get distressed if you don’t get a flurry of appointments the moment you hit the send button on your email marketing campaign. You can rest assured that your patients are coming back to that email later on. Connections lead to conversions! When you’re in their inbox, you’re top of mind.
– Kristy Koehler, Manager of Email Marketing, Marketing4ECPs