Charmant USA Inc. announces new “Charmant: Japanese Made” eyewear to be launched June 2025, showcasing a next-generation “Motion Tech” temple technology. Charmant: Japanese Made tagline is “Your Life In Motion.“
Charmant: Japanese Made will be produced in Japan, the birthplace and headquarters of Charmant Group. Japanese Made exemplifies precision and attention to the finest detail. Japan, known for its quality and premium craftsmanship, verifies excellent standards are eminent within the Japanese Made collection.
Charmant’s next-generation “Motion Tech” is a new temple technology that elevates both style and comfort. Blending cutting-edge beta titanium materials with Charmant’s very-own manufacturing technology, a two-way press forms a desirable temple that provides both vertical and horizontal flexibility. The new shock absorbing technology in the temples provides 33% less pressure on the ears, enhancing the overall eyewear experience to balance both performance and appeal with a zero-gravity effect. The new temple technology is patented in Japan and is patent pending in the US.
A frame design that proves Charmant truly prioritizes comfort. The launch collection will consist of eight styles for men and six styles for women, with another five Pressure Mount shapes, all using the “Motion Tech” shock absorbing temple technology.
Charmant Eyewear is available at your local eyecare practitioner store across the US. To learn more, visit www.charmant.com/us/home
About Charmant Group:
For 65 years, Charmant Group has been renowned worldwide for its pioneering work in the research and development of new technologies in the optical industry. By striving for perfection and for uncompromising high product quality, the Japanese company has developed into one of the most important producers and providers in the highly competitive international ophthalmic optics market. With its goal to unreservedly fulfill the wishes and demands of its customers, Charmant can always be depended on for the highest quality awareness and outstanding service. This engagement and this passion are clearly seen in Charmant Group house brands as well as licensed brands. Thanks to its expertise in the production of high-quality spectacle frames and its comprehensive global sales network in over 100 countries, Charmant Group is greatly respected as a reliable business partner.
About Charmant USA:
Charmant USA Inc., established in 1982, is a top eyewear manufacturer, designer, and distributor, offering US-specific styles from house and license brands. Charmant’s commitment to quality manufacturing remains unsurpassed, producing attractive and comfortable frames. Charmant USA Inc. products can be seen in top eyewear magazines and online press. Nominated in the 2025 NOW Trend Showcase at Vision Expo East in four categories, including sensorial design, innovation, memories are made of, and consciously designed. Charmant will exclusively take on the design, development, and distribution of optical frames and sunglasses for premium sports brand HEAD launching Fall 2025. Whether your patient is looking for trendy or classic, bold, or subtle – you’ll find a wide assortment of superior frames your patients can rely on. The variety of brands Charmant USA Inc. carries include Line Art Charmant, Charmant Titanium Perfection, Minamoto, Aristar, Elle, Head, Isaac Mizrahi New York, Eddie Bauer, and Esprit.
For further information please contact:
Rachel Gunderman
Marketing Coordinator
RGunderman@charmant.com