Forty years of creative freedom and bold choices. Forty years of forging our own path, reinventing eyewear, and pushing the boundaries of vision. Today, driven by this living legacy, we continue to move forward with the same energy: to surprise, to open new perspectives, and to offer a different, daring vision, unlike any other.
Born from the vision of a designer who chose to challenge conventions, our brand was built on a constant quest for innovation, where each frame embodies a distinct style. From our beginnings in Marseille in 1985 to our international recognition, we have always dared to see further. Each frame we create is a unique statement for those who want to stand out, combining cutting-edge technology with timeless aesthetics. Pushing boundaries is our signature, always striving for excellence.
J.F. REY is more than just a brand. It embodies a continuous commitment to the future. A fusion of art and technology that consistently redefines the eyewear industry, driven by the passion and creative freedom that are at our core. Today, this anniversary not only allows us to celebrate the path we’ve followed, but also to reaffirm our bold, ever-evolving vision for the future.
In the coming months, we will invite our customers, partners, and all J.F. Rey enthusiasts to celebrate our 40 years of innovation through a series of events and themed speeches — including a few surprises along the way. These highlights will showcase the successes that have shaped our identity: cutting-edge designs, impactful campaigns, and exceptional craftsmanship.
We will close this anniversary year in September with a special evening held during the SILMO Paris exhibition. All J.F. Rey teams will come together to celebrate this exceptional journey and make this event un unforgettable moment.
