CARRERA Eyewear, a house brand of Safilo group announces its official eyewear partnership with the 2023 Coachella Valley Music and Arts Festival taking place over two consecutive weekends, April 14 – 16 and April 21 – 23, in Indio, California.
As an official Coachella partner, CARRERA will have category exclusivity as the only featured eyewear brand on the festival grounds. The brand will be present with a partner tent to connect and engage with thousands of festival goers while offering an immersive brand experience.
CARRERA’s presence at Coachella will be enriched by the attendance of a CARRERA crew of top influencers crew including brand ambassadors featured in the Spring/Summer ’23 eyewear campaign, selected for following their individual passions.
Discover them on CARRERA social media channels.
About CARRERA
Synonymous with pioneering design and outstanding quality – CARRERA is a statement brand since 1956 for people who live by their own rules, continuously defying themselves and proudly approaching life standing out from the crowd.
Carrera Eyewear is a house brand of Safilo Group, one of the eyewear industry’s key players in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets.
For more information:
Safilo Group Press Office
Milan – Ph. +39 02 77807607
Padua – Ph. +39 049 6986021
e-mail: pressoffice@safilo.com