FOR IMMEDIATE RELEASE
True North Brand Group
Bollé Safety Standard Issue Launches Lifestyle Eyewear Collection
Taps Off-Duty Tactical Market
Bollé Safety Standard Issue (BSSI), the world-renowned mainstay in premium tactical safety eyewear protection, has launched its first lifestyle collection of sunglasses, called ALTUS and KNOX, which have been designed exclusively for police and tactical markets to use in their off-duty endeavors.
Designed to be the go-to choice for Off-Duty active military and police, the ALTUS and KNOX provide users with high-performance, quality, and stylish lifestyle sunglasses. Both these options are meant to complement an active lifestyle while protecting vision from the sun’s rays and impacts, all while delivering unbeatable durability and performance.
Lightweight, comfortable, and ANSI Z87.1 rated, Bollé Safety Standard Issue has also stepped up its eco-design commitments to offer eco-friendly frames made of bio-based polyamide. Crafted with eco-friendly frames between 26.6-28.6 percent of the product’s total weight in bio-based polyamide, which allows for a reduction in CO2 emissions from the product’s raw materials.
“We are excited to grow Bollé Safety Standard Issue’s catalog with an Off-Duty lifestyle collection of sunglasses that reflects the needs of those who protect and serve with our renowned protective lens technology even when off the clock, ” said Julieann Billings-Riordan, North American Trade Marketing Manager for Bollé Safety.
Dedicated to the tactical market, and leaning on its 130 years of innovation, Bollé Safety Standard Issue’s new lifestyle eyewear collection solves a major problem that others face in that these glasses will not fog for most of the models equipped with the brand’s proprietary Platinum Anti-fog and Anti-scratch technology. Platinum controls the build-up of fog, ensuring the clearest vision possible in any environment, while concentrating on improved comfort, style, and safety.