Bollé Brands Partners with Seaport-ODLM to Expand European Distribution

Bollé Brands Partners with Seaport-ODLM to Expand European Distribution

Strategic partnership with Seaport-ODLM to manage Opthalmic distribution of Bollé, Serengeti, and Spy+ across key European markets, effective January 1st, 2025.
Partnership reinforces Bollé Brands’ focus on specialized sales channels and expands its presence in the optical sector.

Bollé Brands is excited to announce a strategic partnership with Seaport-ODLM for the exclusive distribution of its sunglasses and ophthalmic collections to opticians. From January 1^st 2025, Seaport-ODLM will manage the distribution of Bollé, Serengeti, and Spy+ products across several key European markets, including Germany, Italy, Austria, France, Spain, and Portugal.

The announcement marks a pivotal step in Bollé Brands’ strategy to enhance its focus on specialized sales channels within the optical, sports, and cycling sectors. Following the successful implementation of similar partnerships in Australia and the UK, this new venture reaffirms Bollé Brands’ commitment to strengthening its dedicated sales force for each distribution network.

Peter Smith, CEO of Bollé Brands, said: “This partnership allows us to further build on our renowned innovations, particularly with our Volt and Phantom lens technologies, and solidifies our position as a key partner for opticians in both the sports and lifestyle sectors, in particular Bollé Brands and ODLM will work in partnership, leveraging their experience and expertise in ophthalmic to build on the current success of our brands.”

Bollé aims to capitalize on its established reputation for quality and innovation, positioning itself as the preferred partner for opticians. Serengeti will utilize this partnership to drive its expansion across Europe, enhancing service levels and highlighting the superior quality of its lenses and frame designs. Spy+ will focus on broadening its European market presence, leveraging the momentum gained from its successful relaunch in the United States.

Seaport ODLM, a recognized player in the optics market with over 40 years of expertise, shares a common passion with Bollé Brands for excellence in design, product quality, and a keen sense of service.

“Seaport ODLM continues to build a portfolio of strong and complementary brands, offering a comprehensive response to the needs of opticians. Leveraging 40 years of success and a dominant position in the French market, the group is now intensifying its international development. The Bollé, Serengeti, and Spy brands, renowned for their technical excellence and innovative capabilities, will be at the heart of our strategy to strengthen our presence in the sports and sunglasses segments.”