As a major player in the sports and optical industries, Bollé Brands is introducing an expanded RX program that allows consumers to benefit from all of its proprietary lens technologies, adapted to their eyesight. The idea behind this launch goes beyond the prescription platform itself. The group’s objective is truly to offer a complete service to its RX partners. With an already recognized and successful sunglasses offering, the group will also introduce two new optical collections in the coming weeks under the Bollé and Serengeti brands. With its “Diamond program”, Bollé Brands is confirming its commitment to playing a key role in the optical network.
Beginning on September 26, from a single platform available worldwide, our RX partners will have a new tool at their disposal giving them access to all the group’s brands, and will be able to offer their customers the benefits of all the proprietary and exclusive technologies of the Bollé Brands group.
This will enable opticians to offer the best of the best in terms of sun lenses on the market today: Bollé’s photochromic Phantom lens, Bollé’s Volt+ lens that has developed with the help of artificial intelligence, Spy+’s Happy Boost, as well as our signature Serengeti mineral lens (photochromic, polarizing and Spectral Control® technologies). This exclusive program also offers the widest prescription grid in the industry (- 8 / + 6).
This tool has been designed by and for opticians. Order entry and improved tracking thanks to a modern interface are part of the group’s digitalization strategy.
“The process of manufacturing a pair of glasses adapted to the eyesight is complex and requires the intervention of highly qualified personnel, in an increasingly restricted timeframe to satisfy the requirements of consumers,” said Damien Hars, Vice President Digital at Bollé Brands. “We offer our optician partners a turnkey tool that allows them to respond quickly to customer requests, via an intuitive data entry interface, and to follow all the steps of the product manufacturing process. The web platform will be enriched in the coming months with new features to meet market trends.”
The quality of this vision program has been validated by Bollé athletes such as cyclist Charles Caudrelier, skipper of the Ultim Gitana and who will also participate in the next Route du Rhum, and Cyril Gauthier, cyclist with the B&B Hotels – KTM team.
Whether on a boat, on a bike or in a race, the view and perception of the playing field are crucial to gain precious seconds and thus make the difference between a good performance and a victory.
“This new RX technology has changed my life! It is very accurate and comfortable for my eyesight and does not hinder my performance. The prescription is really well integrated into the Phantom lens, so I get the same benefits as a normal lens,” said Gauthier.
With a large portfolio of brands (Bollé, Bollé Safety, Serengeti, Spy+), this launch is strategic for the Bollé Brands group and shows its desire to offer consumers the best possible service in both the outdoor and professional worlds where vision needs are growing.