Performance Eyewear Brand Teams Up With Industry-Leading Optical Technology Company For Revolutionary Free Form Lens Design
Bajío, the manufacturer of high-end performance fishing and lifestyle sunglasses, is excited to announce its partnership with IOT to Revolutionize Fishing Vision through cutting-edge lens designs.
These innovative designs feature a proprietary combination of technologies that significantly reduce the sensation of motion for wearers and vastly expand fields of view, providing unparalleled vision where it is needed most for those who fish.
“We are honored to be chosen as Bajio’s technology partner for this project,” said IOT President and CEO Daniel Crespo expressed his enthusiasm about the collaboration, stating. “This partnership provides us with an exciting opportunity to help Bajio create the most advanced, comfortable, and effective lenses for fishing enthusiasts.”
The innovative partnership between IOT and Bajio has culminated in the development of groundbreaking SEA Zone lens designs specifically engineered to meet the unique visual demands of anglers. These exclusive and advanced lenses are poised to redefine the on-the-water experience by providing unparalleled visual clarity, optimizing comfort, and ensuring that anglers have the sharpest possible vision to support their fishing pursuits. By combining their respective expertise in optical technology and fishing, IOT and Bajio have achieved a significant breakthrough that promises to elevate the standards of performance and enjoyment for the fishing community. This collaboration represents a major advancement in the field and underscores a commitment to delivering cutting-edge solutions that cater to the specific needs of passionate anglers.
“We are thrilled to partner with IOT to design the world’s most advanced single vision and progressive prescription sunglasses, specifically engineered for use on the water and fishing. This collaboration combines cutting-edge patented technology with precision filtering technology to enhance every adventure,” said Renato Cappuccitti, the Vice President of optical and Rx at BAJIO Sunglasses. “Traditional lenses designed for wrap sunglasses perform well for general use, but they fall short on the water. The ever-changing dynamics and movement of water create unique visual challenges that standard wrap lenses aren’t optimized to handle.”
The new lens designs by IOT and Bajio are set to offer a revolutionary experience for anglers, enhancing their visual clarity and comfort and ensuring they have the best possible vision for their fishing endeavors. This collaboration marks a significant milestone in the field of optical technology and promises to deliver remarkable benefits to the fishing community.
Bajío sunglasses are available through independent Rx and outdoor retailers. You can learn more about them on their website or by visiting them on social media on their Facebook Page, Instagram page, or Youtube Channel.
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About Bajío: Spanish for “the shallows,” Bajío strives to improve the quality of life for the world’s saltwater flats, the ecosystems they support, and the communities that depend on them. Bajío sunglasses are made with sustainability at the forefront, using plant-based materials in their frames and high-quality sunglass lenses built to filter out the bad and enhance the good. Follow along at bajiosunglasses.com for the latest news and updates on their quests to save the ocean, one flat at a time. Interested in becoming a dealer? See our full product assortment here and call 844.BajioSG or email customercare@bajiosunglasses.com to learn more.
About IOT: IOT, headquartered in California and Madrid, has been at the forefront of the ophthalmic lens industry since 2005. With two decades of expertise, we are a leading provider of cutting-edge technologies and services, including advanced digital lens designs, innovative photochromics, and more. Operating across three research centers, we produce 35 million lenses annually, serving over 400 partners in 70 countries. At IOT, we are committed to the highest technological standards and comprehensive support—from lens design to market strategy—helping our partners worldwide stay ahead in a rapidly evolving industry.
