Samantha Budd, Author at Optical Prism Magazine

Branding is so much more than a logo.

Posted by Samantha Budd | May 16, 2023 | Tip of the week |

THE WHY: Build a brand that you love, and others will follow. You can’t sell something you...

Posted by Samantha Budd | May 16, 2023 | Eyewear |

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce the Spring/Summer...

Posted by Samantha Budd | May 16, 2023 | Articles, News |

Transitions Optical, Inc. has named the finalists for its annual Transitions Innovation Awards...

Posted by Samantha Budd | May 16, 2023 | Articles, News |

Increased time outdoors remains a critical factor for preventing myopia and its progression. HOYA...

Posted by Samantha Budd | May 15, 2023 | Articles, News |

For immediate release Scotland’s IbisVision wins £4.5 million in growth funding to launch...