Award-winning reading glasses company, read-on, marks its sixth anniversary by repositioning itself as an optical innovation platform. Known for embedding readers into iPhone cases, designing ultra-portable standalone ready-readers, and offering customizable eyewear kits, the company is now accelerating its plans to “scale-up” the business and unlock emerging opportunities.

Sandra Kaufmann and Monika Fink, co-founders and co-CEOs of read on, are redefining the ready-made reading glasses with a fresh and radical industrial design approach. With read on light, their newest fashionable, ultra-compact product, they have transformed the category from a pure necessity into desirable, design-driven accessories – seamlessly blending function with lifestyle.

“From the start of read on we have reimagined reading glasses as a fashion forward, ultra-portable accessory to express style and personality, beyond a purely functional tool,” says Sandra Kaufmann, co-founder, read on. “That has been our driver: to develop more than “just” reading glasses but an optical innovation platform. And the feedback from consumers exceeds our high expectations! As a result, growth has been in high double-digits since the launch.”

Recently, read on introduced their newest innovation – read on light customized, enabling in-store customization of ready-made readers with different lenses. With a unique and practical lens box for the optician’s counter, which includes 28 interchangeable pre-cut lenses spanning seven diopter strengths (+1.0 to +2.5), read on light readers can be adapted to the specific optical needs of the customer in no time. The lens box is expected to quickly become an important growth driver in read on’s product portfolio.

“With the brand-new read on light customized version, we continue our innovation track-record and further strengthen the read on product innovation platform”, comments Monika Fink, co-founder, read on, about the latest innovation success.
“We believe there is a multi-billion unaddressed market for such an offering that read on can break into and win a significant share of it. To fully capture this opportunity, we are now exploring options for partnerships and strategic transactions.”



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