Coach is kicking off SS26 with Omar Apollo as the brand’s new global ambassador, appearing across upcoming eyewear, watch, and fragrance campaigns. The Mexican-American singer and songwriter is recognized for his distinctive sound, boundary‑breaking style, and Grammy‑nominated work – bringing an authentic, expressive energy that aligns with Coach’s storytelling.
The eyewear collection for the season introduces modern metal constructions, signature sculpted details, and a refined palette that ties back to Coach’s New York–rooted design perspective. Within the assortment, two key design stories lead the direction:
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Metal C: An evolution of the Idol story that brings luxe Coach style into eyewear through rich details, bold shapes, and sleek metal construction. The styles are inspired by the Idol bag and feature sleek temples with the Sculpted C logo, finished in a palette of classic and modern hues.
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Sculpted C Hardware: A continuation of Coach’s Pillow Tabby concept, inspired by the bag’s distinctive contours. The frames feature sleek construction, sculpted metal hardware, and a clean, modern profile, offered in both classic and seasonal colorways.
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