The 2026 advertising campaign for adidas Originals Eyewear infuses brand heritage values into the essence of modern culture with a fresh perspective. It´s not only about gaining better vision, but also about understanding yourself more clearly.
The campaign transforms the identity into a narrative celebrating authenticity and self-expression through a universal language reflected in eyewear with confidence and distinction, true to the brand’s core values.
Each frame becomes a tool of empowerment designed to sharpen individual perception and allow the wearer to move through the world with authenticity. At the center of the collection is OR0142, a bold wraparound silhouette inspired by the 2000s and Y2K aesthetics, perfectly blending sport and style and embodying a generation that loves to blur the lines between eras, activities, and cultures. Completing the collection are the new sunglasses OR0143 and optical frames OR5140 and OR5143, all crafted for a strong, versatile identity free of rules or judgment.
Showcasing the essence of adidas Originals Eyewear and the vibrant energy of a constantly evolving culture, the campaign’s creative assets are poised to take the Trefoil narrative to global stages in 2026.
The campaign is launched using engaging visuals and dedicated video content, available through the link provided below.
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