Vision Expo Opens NOW Awards 2026 Submissions to Eyewear Innovators Worldwide
The 2026 NOW Awards are officially open for submissions, offering designers, brands, and creators from around the globe a chance to showcase their most visionary eyewear designs. Presented by Vision Expo in partnership with the Accessories Council, this year’s awards break new ground by welcoming entries from the entire international eyewear community, not just exhibitors at the show.
For the first time, participation in the NOW Awards does not require exhibiting at Vision Expo, providing a broader stage for both established and emerging talents to present their frames, concepts, and optical accessories. Entries will be reviewed by a panel of influential leaders from design, retail, fashion, and eyecare fields, making this a truly global celebration of creativity and craftsmanship.
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A Global Platform for Eyewear Excellence
The awards honor outstanding work in categories including Best Sunglass (Independent & Branded), Best Optical (Independent & Branded), Best Direct to Consumer, Optical Achievement, Best Emerging Brand, and Ultimate Accessory, presented by the Accessories Council. Designers and brands are encouraged to submit their most inventive eyewear products for consideration before the upcoming deadlines.
Submissions for the 2026 NOW Awards are open now, with entries due by February 9, 2026 and product delivery required by February 16, 2026. Finalists and winners will be spotlighted at Vision Expo 2026, running March 11–14 at the Orange County Convention Center in Orlando, Florida, a premier industry event for eyewear and eyecare professionals.
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