Japanese eyewear producer CHARMANT Group has signed an exclusive, global licensing agreement with premium sports brand HEAD for the creation and distribution of optical frames and sunglasses. The new deal reflects the shared passion for superior design, innovation and technology that drives both of these champions to excel.

CHARMANT Group (CHARMANT) and HEAD have just announced a landmark partnership: starting January 2025, CHARMANT assumed sole responsibility for the design, development and distribution of HEAD optical frames and sunglasses. The initial optical and sunglass products resulting from this collaboration are set to launch in January 2026.

CHARMANT has witnessed stellar growth since its founding in Japan in the 1950s. In addition to becoming a global leader in high-quality optical frames and sunglasses, CHARMANT’s technological expertise has enabled the development of proprietary titanium material and production techniques — accomplishments that set it apart from its peers. CHARMANT designs and makes eyewear for leading fashion labels and its own house brands and distributes worldwide.

HEAD hardly needs an introduction. A household name, this international sport technology trailblazer has been wowing the world with innovative skiing and tennis equipment since the late 1940s. Today, HEAD remains at the forefront — a leader in the engineering of superior winter, racquet and swimming equipment, and a partner of athletic superstars from the worlds of high-performance alpine sports and tennis.

Mr. Koji Horikawa, President and CEO of CHARMANT, welcomed the new cooperation, saying, “We are excited about our new partnership with HEAD — a remarkable global entity that shares our core values: passion for Innovation, Craftmanship and High-quality. The collection of HEAD, as a prestigious and iconic sports brand, complements our portfolio and is a winning enhancement of our eyewear product range.”

Michael Huber, Vice President Licensing at HEAD, added, “We are thrilled to partner with CHARMANT, a company that stands for exceptional craftsmanship and innovation in the eyewear industry. We share the same philosophy and high standards when it comes to design, functionality, innovation, and performance. Throughout our discussions, we have come to appreciate each other, especially through our shared passion for sports. This collaboration brings together the best of both worlds. We are confident that this new range of HEAD eyewear will meet the high expectations of athletes and fashion-conscious consumers alike. We look forward to seeing the collection come to life and expanding its reach globally.”

Charmant USA’s eyewear collections are available at your local eyecare practitioner store across the US. To learn more, visit www.charmant.com/us

 

About HEAD:

HEAD is a leading global manufacturer and marketer of premium sports equipment and apparel. The business is organized into five divisions: Winter Sports, Racquet Sports, Diving, Sportswear and Licensing. Products are sold under the HEAD (alpine skis, ski bindings, ski boots, snowboard and protection products, tennis, racquetball, paddle and squash racquets, tennis balls and tennis footwear, sportswear and swimming products), Penn (tennis balls and racquetball balls), Tyrolia (ski bindings) and Mares (diving equipment) brands. The Company’s key products have attained leading market positions based on sales and reputation and have gained high visibility through their use by many of today’s top athletes.

About CHARMANT Group:

For 65 years, CHARMANT Group has been renowned worldwide for its pioneering work in the research and development of new technologies in the optical industry. By striving for perfection and for uncompromising high product quality, the Japanese company has developed into one of the most important producers and providers in the highly competitive international ophthalmic optics market. With its goal to unreservedly fulfil the wishes and demands of its customers, CHARMANT can always be depended on for the highest quality awareness and outstanding service. This engagement and this passion are clearly seen in CHARMANT Group house brands as well as licensed brands. Thanks to its expertise in the production of high-quality spectacle frames and its comprehensive global sales network in over 100 countries, CHARMANT Group is greatly respected as a reliable business partner.

About CHARMANT USA:

CHARMANT USA Inc., established in 1982, is a top eyewear manufacturer, designer, and distributor, offering US-specific styles from house and license brands. CHARMANT’s commitment to quality manufacturing remains unsurpassed, producing attractive and comfortable frames. CHARMANT USA Inc. was awarded ELLE’s Best Marketing Activation in 2023. CHARMANT USA Inc. products can be seen in top eyewear magazines and online press. Nominated in the 2025 NOW Trend Showcase at Vision Expo East in four categories, including sensorial design, innovation, memories are made of, and consciously designed. CHARMANT was selected as 2025 Ultimate Partner in Jobson’s Vision Monday Magazine and 20/20 Magazine reader survey. CHARMANT will exclusively take on the design, development, and distribution of optical frames and sunglasses for premium sports brand HEAD launching January 2026. Whether your patient is looking for trendy or classic, bold, or subtle – you’ll find a wide assortment of superior frames your patients can rely on. The variety of brands CHARMANT USA Inc. carries include Line Art CHARMANT, CHARMANT Japanese Made, CHARMANT Titanium Perfection, Minamoto, Aristar, Elle, Head, Isaac Mizrahi New York, Eddie Bauer, and Esprit.



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