A minimalist concept, created through subtraction, where a subtle balance between form and absence is beautifully played out, the Ayra Collection by TREE Spectacles represents a new concept from the high-end Italian independent eyewear brand, where intuition and subtlety have guided the creation of uniquely graceful styles.
Fine titanium and elegant transparent materials, desaturated tones and gentle geometries characterise the models, each one developed through detailed design work to remove the superfluous and propose a different style of minimalism that is timeless, elegant and pure.
“The new TREE collection is born with a clear intention: to provide continuity and depth to every segment of the collection, strengthening the identity of each existing series. Each model has been conceived as part of a whole, designed to complement, not to overlap; to enrich, the existing and current models with a breath of fresh design” Marco Barp, Co-Founder of Tree Spectacles.
New colour combinations continue a story of innovative colour concepts explored by TREE in previous seasons. A mix of current tones informed by design trends beyond the eyewear sector, add a particular refinement to the designs, consistent with the brand’s evolution.
Commercial considerations have been carefully aligned with the creative direction, driven by continuous stylistic research, attentive to market developments but always faithful to the aesthetic language of the brand. Each shape, colour and construction is carefully assessed to fit organically into the already well-defined collections by TREE with artistic colours, refined finishes and proportions designed for real needs.
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