Organisers of the UK’s leading optical event, 100% Optical, have released the exhibitor list for the 10th edition of the annual show taking place from 24 to 26 February 2024.

A must-attend optical exhibition, visitors planning to attend the three-day event at London’s ExCel can look forward to discovering exciting new brands as well as returning faces with over 250 companies and more than 1,000 brands already lined up to showcase a range of products, cutting edge technologies and trending designs.

Championed by leading organisations including AOP, ABDO, OSA and AIO, and featuring a world-class selection of networking and educational opportunities, exhibitors such as Safilens, CR Bespoke, Bellinger, The Eyewear Company, The Design Eyewear Group and Sigma will once again return having showcased at 100% Optical for the last ten years since its inception.

100% Optical will also feature new brands including Vakay, BVI Medical, Practice Plus Group, NuVision, DeepAr and Pixieray as well as renown and independent exhibitors such as Frost, Blackfin, Minima, Einstoffen, Paname, Gotti, Etnia Barcelona, Kaleos, Kirk & Kirk, Danielle Rattray, Bevel, Nikon, Mokki, Cylite Optics, CooperVision Manufacturing, Marcolin, TopCon, Bondeye Optical and Seiko.

With a number of decade anniversary plans and additions for the free optical show on the horizon, earlier this year, the organisers also announced that 100% Ophthalmology will be making its debut appearance as a co-located event. Sponsored by ZEISS and Haag-Streit UK it will feature the latest equipment and instruments from the likes of Heidelberg Instruments, Canon | Sense Medical, Topcon and many more.

For more information about 100% Optical and to register visit,

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