Built to Perform. Designed to Protect.

Tura proudly announces the addition of Caterpillar® eyewear to its brand portfolio—a trusted name in eyewear for over 20 years. The latest collection of optical and safety frames embodies the rugged performance and durability long associated with the Caterpillar® brand. The debut aligns with Caterpillar’s milestone 100-year anniversary and promises to add thousands of new consumer access points to this legendary American brand. Tura’s extensive sales network will be introducing these collections to independent IECPs, optical retailers, optical labs and safety eyewear providers across North America in August.

Supported by unparalleled global brand recognition and a legacy of trust, Cat eyewear is engineered for individuals who demand eyewear that works as hard as they do, on the job, at home, and everywhere in between. Built with durable materials and machine-inspired design, the collection reflects strength, innovation, and performance Caterpillar is known for across industries.

Cat eyewear features XL fit sizing with eye sizes from 54 to 61, durable materials like acetate, stainless steel, and rubber, and subtle branding with signature yellow Cat accents. Safety styles include polarized, anti-fog sun lenses and ANSI Z87-rated protection against impact, chemicals, and UV exposure.

“The addition of Cat eyewear to Tura’s portfolio extends our reach to consumer segments who value classic all- American design along with advanced safety options in their eyewear,” said Scott Sennett, President and CEO of Tura.

The collection includes optical frames tailored for men who value comfort, style, and everyday resilience, along with two premium ANSI Z87-rated safety lines: polarized sun styles and Rx-ready frames with permanent and removable side shields. Visit Tura.com/Brands/Cat-eyewear

About Tura Inc.

Tura is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura’s vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior. The Tura brand portfolio includes Barbour, Tura, Glemaud x Tura, TITANflex, Ted Baker, L.A.M.B., gx by Gwen Stefani, Lulu Guinness, Cat, Botaniq, Superdry, Buffalo by David Bitton, Geoffrey Beene, and Zuma Rock. For more information, please visit: www.tura.com.

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Cat eyewear selection with descriptions

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