Today is the debut of Extasià and California, the two absolute star styles of the sunglasses collection designed by Snob Milano: very low, pointed, feminine in the case of the former; low, wraparound and unisex for the latter. Both noticeably inspired by the eighties and nineties, they are silhouettes that will ensure the wearer does not go unnoticed. The chromatic options of these models were also designed to amaze: twelve colours that range from classic black and white to lime and mustard…
And it is precisely the new SNOB Milano sun campaign that attracts attention: WonderSnob, IncredibleSnob, ItaloSnob, NarcoSnob, etc. Irreverent as always, the stars of the campaign pose, wink, and provoke the viewer with the subtle irony that has always been a feature of the brand. Starting with the name: that snobbish adjective always on the border between lightness and seriousness. These are glasses designed for those who do not like to be confined by definitions, or be subject to constraints: they are glasses for wearers who want to express their personality with maximum freedom, without prejudice.
SNOB Milano is an eyewear collection designed and produced entirely in Italy, in the Lombard eyewear district, which represents the excellence of magnetic clip-on glasses thanks to an exclusive small “Z” on the sun filters: the ZEISS Sunlens logo, to guarantee quality and optical excellence throughout the range. The SNOB Milano project arose ten years ago from a meeting between the two men currently at the brand’s helm: Dino Sordelli, sales manager of the Sordelli production company, and Tommaso Bossetti, a Milanese designer whose strong aesthetic sense is combined with a remarkable realism. In recent years, SNOB Milano has successfully introduced new trends and design currents as part of the cohesive evolution of a collection that is centred on the product and the user, positioning itself as an impactful creator and trendsetter. From a simple concept collection that broke into the market with a simple but brilliant idea based on the concept of a flat lens, it is now a complete collection with a highly recognisable brand identity that is much appreciated all over the world. Proof of this is the strong partnership forged with ZEISS Sunlens for a signature collection of optical glasses with magnetic solar clip-ons: an exclusive partnership that ensures the production of all the solar clips in the collection, which guarantees high quality and optical excellence.
