March 27, 2024 | Tip of the week

When the complaint is met with empathy, active listening, and prompt resolution, it evolves into a valuable insight that can enhance products, services, and overall experience. If handled properly, a complaint will foster a stronger relationship and drive loyalty. In summary, when addressed effectively, a customer complaint morphs into a positive agent for progress and customer satisfaction.

Source: Nick Samson – Optical Prism Magazine