Eyewear as Jewelry: How Frames Became the Sparkling Stars of 2025 Fashion
Eyewear as Jewelry: How Frames Became the Sparkling Stars of 2025 Fashion In today’s evolving fashion ecosystem, accessories no longer serve just functional roles — they’ve become vital storytelling elements. In 2025, one microtrend stands out across global runways...
How Poor Vision Impacts Your Child’s Academic Performance
Vision is one of the most important senses for learning. It facilitates peer interaction, environmental exploration, and the assimilation of educational material. Do you think your child or any other student you know is having vision issues? It should not come as a...
My First Year in Business
This past May 3rd, I celebrated my one year anniversary in running my own mobile optician business. This is what I reflected on as I thought over the year and where I am as I head into year number two. I hope my story is encouraging to any of who may be considering a...
5 Ways for Brands to Stand Out and Cut Through the Digital Noise
“Follow for more!” “Click here!” “Subscribe now!” We are bombarded with online calls to action that pull us in multiple directions, and it only seems to be growing. Many practice owners I speak with shrug and ask, “What’s the point in trying when there’s so much noise...
Glasses: More Than Just a Fashion Accessory (And How to Treat Them Like It!) by Lyn Wise
In the optical world, lens cleaning and eyeglass maintenance might seem like basic advice, but it's one of the biggest mistakes I see daily. Surprisingly, it's often overlooked by other opticians and patients alike. You wouldn’t believe some of the things I witness!...