5 Ways for Brands to Stand Out and Cut Through the Digital Noise
“Follow for more!” “Click here!” “Subscribe now!” We are bombarded with online calls to action that pull us in multiple directions, and it only seems to be growing. Many practice owners I speak with shrug and ask, “What’s the point in trying when there’s so much noise...
Glasses: More Than Just a Fashion Accessory (And How to Treat Them Like It!) by Lyn Wise
In the optical world, lens cleaning and eyeglass maintenance might seem like basic advice, but it's one of the biggest mistakes I see daily. Surprisingly, it's often overlooked by other opticians and patients alike. You wouldn’t believe some of the things I witness!...