The Gold Medal Collection
To debut at Vision Expo West 2025
Erker’s 1879 will debut the Gold Medal Collection at Vision Expo West – a line of eyewear that pays tribute to the Olympic heritage of the Erker family.
The collection draws its inspiration from August Erker, founder A.P. Erker’s brother, who competed in the 1904 Summer Olympics held in St. Louis, MO. August won Olympic gold on the U.S. rowing team. The Gold Medal Collection is designed to honor this distinguished legacy — symbolizing dedication, endurance and triumph.
“As fifth-generation owners, Tony and I often reflect on the history that built this company. To know that our great-great-great uncle won Olympic gold in 1904 — just across town here in St. Louis — is an inspiring reminder of excellence.” – Jack Erker III, Co-Owner
The Gold Medal Collection will feature 18 new models, each available in four colors. These designs establish a new benchmark – a gold standard in eyewear.
“Our heritage continues to guide us as we create today’s collections. The Gold Medal Collection is inspired by the spirit of strength and precision that August Erker displayed.” – Tony Erker, Co-Owner
This extraordinary collection will be officially unveiled at Vision Expo West, September 17-20, 2025, in Las Vegas at Suite 35-205.
The full collection will not be released until Vision Expo West 2025.
About Erkers1879
Erkers1879 is a family-owned heritage brand of premium, handcrafted eyewear. Based in St. Louis, Erkers1879 has been a leader within the optical industry for over 146 years, dedicated to the craft of beautiful, high-quality eyewear. At the start, the Erkers were known for making anything with a lens, though they later tuned their focus towards eyewear. The company is now run by the 5th generation of Erkers, Jack III and Tony Erker.
Media Contact:
Charlie Pulte
Marketing Specialist
charlie@studiooptyx.com
Get the latest Optical News delivered to you. Click here to subscribe to our FREE print magazine and weekly newsletter