January 30, 2024 | Tip of the week

You could offer a “Vision of Love” promotion that would provide couples with exclusive discounts on a second pair of glasses or sunglasses when purchased together.

To enhance the experience and value of the promotion, add a complimentary eye health check for both partners which will reinforce the concept of caring for each other’s well-being.

Such a promotion will not only enhance the customer’s visual experience but also add a touch of romance to their eyewear selection, making it a unique Valentine’s Day gift.

Source: Nick Samson – Optical Prism Magazine