Olga Prenat with EssilorLuxottica to serve as 2024 Board Chair  

The Global Myopia Awareness Coalition (GMAC) today announced its 2024 Board of Directors, including a new Board Chair, and reinforces its commitment to raising awareness and promoting a greater understanding of and action to deal  with childhood myopia as a treatable disease.  

The newly elected GMAC Board Chair is Olga Prenat, Head of Medical and Professional Affairs,  Global and EMEA, at EssilorLuxottica. The immediate past chair is Lisa McAlister, current Head  of Regional Strategy & Marketing, EMEA, at Johnson & Johnson Vision.  

Additional 2024 GMAC Board Members include:  

Enzu Jeon, Senior Director, Global Strategic Marketing, Pediatric Eye Health Stronghold,  Johnson & Johnson Vision  

François Couillard, CEO, Canadian Association of Optometrists 

Jennifer Lambert, Senior Director, Global Myopia Management, CooperVision  Matt Geller, OD, Co-founder & CEO, Eyes on Eyecare  

Nitin Jain, President (Americas), Euclid Vision Group  

Bill Scott, President, Jobson Healthcare Information  

Lori Archer, CEO, UnitedHealthcare Vision  

Sandra Block, OD, MED, MPH, President, World Council of Optometry  

As an industry-led coalition, GMAC was founded with a mission to promote public awareness of  childhood myopia as a treatable disease through direct-to-consumer channels and awareness  with governments, NGOs, and other health care associations. GMAC does not advocate for  specific clinical approaches. Instead, it is designed to stimulate public interest and prompt  parental conversations with eye care practitioners.  

“I am proud to serve as GMAC Board Chair on behalf of EssilorLuxottica and looking forward to  continuing building new awareness programs in 2024. Awareness of myopia has been increasing  amongst the general public and eye care professionals, but it still has different levels of maturity across  geographies,” said Olga Prenat. “As a coalition, we need to continue our collective efforts to create  impact, especially in increasing parental awareness as they play an essential role in influencing children’s  attitudes and lifestyles.” 

For more information on the Global Myopia Awareness Coalition, visit