The iconic Wayfarer is redesigned to honor one of the most significant Mexican traditions and celebrates Mexican heritage.
Mexican culture holds many ancestral traditions that are indifferent to no one, including Día de Muertos. This festivity brings together millions of Mexicans globally to celebrate,
commemorate and pay tribute to their ancestors.
This year, Ray-Ban launches Wayfarer X Día de Muertos, a style of sunglasses exclusive to Mexican culture with a design full of vivid colors and patterns that will transport you to the unique experience that this time of year represents. Always celebrating art, we tapped local Mexican artist Alejandra Ballesteros to help deliver colorful, vivid and authentic imagery to the campaign.
The limited-edition design maintains the classic silhouette of a Wayfarer, featuring Calaverita de Azúcar, “sugar skull” on the temple tip and graphic orange with purple on the temple interior. The two colors are inspired by papel picado, “perforated paper.” Both design elements are key components used to adorn traditional altars and streets throughout the world on November 2nd.
This pattern is also shown in a special edition packaging that adds a sophisticated touch by representing the sugar skull wearing the iconic Wayfarer style as well as classic details of Mexican iconography such as pan de muerto and cempasúchil flowers.
Enjoy this special edition that Ray-Ban created exclusively to celebrate Mexican culture. Because #YOUAREON in this life and after.
#ENESTAVIDAYLAOTRA #YOUAREON #INTHISLIFEANDAFTER
