Westgroupe Launches OTP Sunwear Spring/Summer 2024 Collection

Westgroupe’s OTP Sunwear Spring/Summer 2024 Collection emerges as a trend driver for elevated eyewear as the temperature rises. The lineup showcases exciting developments in sustainability, like components crafted from biodegradable and recycled acetate. A commitment to inclusivity is reflected in unique styles that celebrate a spectrum of gender expressions. The collection yields a few refreshing surprises as well, from nature-derived colour stories to approachable pricing.

Equal parts futuristic and practical, OTPS-2033 embodies the oversized “fashion shield” trend with the reliability of a wardrobe staple. It features TS Lenses and minimalist touches of metal, offered in best-selling Matte Black, Mint, and Goldenrod. Its chic unisex cousin, OTPS-2034, is accented with gold temples. It’s offered in on-trend neutral grey midtones (sophisticated Grey Crystal), gender-inclusive Taupe Gold, and Matte Black. Another practical pick, OTPS-2040 is designed with a thicker rim to allow for a higher RX with a lightweight feel. In hues like Raspberry Rose Gold, it’s sure to turn heads. The entire trio features biodegradable components that will appeal to increasingly eco-conscious consumers—a demographic that’s quickly becoming the majority.

A projected spring and summer favourite, and another style employing biodegradable acetate, OTPS-2035 boasts a conspicuous 90s look. It features a rectangular silhouette and beveled front top, providing an ideal canvas for of-the-moment colours. It’s offered in trending Luscious Red, flashy Cyber Lime, and best-selling Rose Tortoise. A sophisticated and slightly subdued take on the cat eye, OTPS-2038 is inspired by a gender-free silhouette trending among Gen Z. This playful pick is offered in bright Pink, light Taupe, and classic Tortoise. In other words, it’ll be hard to resist collecting them all. With the return of bustling travel, getaway-ready styles are preparing for takeoff, OTPS-2036 has earned a place at the top of packing lists, equipped with biodegradable lenses, a lightweight profile, and comfortable MEM nose pads. Oversized frames protect from the elements while ensuring an A-list-worthy airport arrival (paparazzi not included). Notably, it’s offered in soft, dusty Grape hue that’s quickly becoming one of the season’s most sought-after colours.

When hints of high fashion meet long-studied silhouettes, styles like OTPS-2037 emerge. An easy candidate to become a go-to favourite, it’s crafted with recycled acetate. It features TS lenses and a universal fit. It’s especially striking in Whisky—a classic Tortoise colourway updated with a twist. Eco-conscious OTPS-2039 is a quintessentially cool wayfarer silhouette that tops off influencer outfits with ease. This style features biodegradable components, unique rivets, and bevelling along the front and temples. It’s irresistible in Apricot, a nod to Peach Fuzz, Pantone’s Color of the Year, and is also offered in Chestnut and Grape. Continuing the beveled treatment, OTPS-2041 is a luxurious, runway-inspired silhouette in recycled acetate with TS lenses and trendy colourways. A key palette for the season is Black Rose: a soft pink diffused over a base of black.

The cutting-edge approach of Westgroupe’s OTP Sunwear Spring/Summer 2024 Collection presents on trend, accessible style with an inclusive and sustainable mission, underlined by increased availability. Customers will love selecting the latest statement eyewear while feeling good about their purchase’s positive impact.

Press contact: Alexis Nyiro – anyiro@westgroupe.com – 514-383-0042 #347