Safilo Group – one of the eyewear industry’s key players in the design,  manufacturing, and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets  – has signed a perpetual license agreement with Authentic Brands Group (Authentic), for David Beckham  Eyewear, which substitutes the previous contract expiring at the end of 2030. Under the new agreement,  Safilo will continue to oversee the entire value chain, including the design process creatively led by David Beckham, through to its production and global distribution. 

Following an announcement in 2019, David Beckham unveiled his first Eyewear by David Beckham collection in 2020 – a new eyewear brand designed by Beckham in collaboration with the Safilo Group, and available to buy worldwide. Inspired by his many years as a global style icon, David Beckham collaborated  closely with the Safilo design team to create a comprehensive collection of sunglasses and optical frames.  The collections, of which two have been released each year (Spring/Summer & Fall/Winter) are created  with craftsmanship, high-quality materials, subtle design, and distinctive details.  

Since its launch, the brand has amassed a global following. The timeless designs are infused with effortless  British sophistication and stylish silhouettes with refined details including the distinctive ‘Talisman’. This iconic Talisman detail draws inspiration from the wings of a bird – symbolizing power, protection and  freedom, and is visible from the front and the side of the eyewear, alongside a DB monogram lasered on  the lens. 

We started 2024 with significant news on our licensed portfolio, with the early renewal of some of our  most important partnerships. This new agreement now marks another milestone within our strategy. By  transforming David Beckham into a perpetual license, we secure another cornerstone of our portfolio with  one of the most successful eyewear brands of recent years. Since the beginning of our fruitful collaboration 

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in 2019, we have always offered our customer and final consumers high-quality collections, which have  grown the Eyewear by David Beckham collection to become a top male brand in the global premium  segment and a great force in Safilo’s digital universe thanks to David’s global audience. We will continue  to work together to further maximize the brand awareness and its global penetration.” – declared Angelo  Trocchia, CEO of Safilo Group. 

“I continue to look forward to more years of creation and innovation with the fantastic team at Safilo. I  am so proud of what we have achieved since our first Eyewear by David Beckham collection in 2020, which  is down to the hard work and collaboration with a brilliant and creative team,” said David Beckham.  “While continuing to focus on developing standout styles, I am excited to see where we will take the business  in the future.” 

About Safilo Group  

Safilo is a global player in the eyewear industry that has been creating, producing, and distributing for over 90 years sunglasses,  prescription frames, outdoor eyewear, goggles and helmets. Thanks to a data-driven approach, Safilo goes beyond the traditional  boundaries of the eyewear industry: in just one company it brings together Italian design, stylistic, technical and industrial  innovation, and state-of-the-art digital platforms, developed in its digital hubs in Padua and Portland, and made available to  Opticians and Clients for an unmatched customer experience. Guided by its purpose, See the world at its best, Safilo is leading its  Group legacy, founded on innovation and responsibility, onwards towards the future. 

With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From  research and development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong and Portland, to its  company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product  offers the perfect fit and meets high quality standards. Reaching approximately 100,000 selected points of sale worldwide with an  extensive wholly owned network of subsidiaries in 40 countries and more than 50 partners in 70 countries, Safilo’s well-established  traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers,  boutiques, duty free shops and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales  platforms, in line with the Group’s development strategies.  

Safilo Group’s portfolio encompasses home brands: Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street. Licensed  brands include: Banana Republic, BOSS, Carolina Herrera, Dsquared2, Etro, Eyewear by David Beckham, Fossil, havaianas,  HUGO, Isabel Marant, Juicy Couture, Kate Spade New York, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M  Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Stuart Weitzman, Tommy Hilfiger, Tommy Jeans and Under Armour.  

The parent company, Safilo Group S.p.A., is listed on the Euronext Milan organized and managed by Borsa Italiana (ISIN code  IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI). In 2023, Safilo Group recorded net revenues for Euro 1,024.7 million.  

About Authentic Brands Group 

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to  unlock the power of its global Lifestyle and Entertainment portfolio. It connects strong brands with best-in-class partners to  optimize long-term value in the marketplace. As the world’s largest sports and entertainment licensing company, Authentic’s brands  generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,300- 

plus freestanding stores and shop-in-shops and 400,000 points of sale.

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Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil  Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith  Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®,  Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®,  DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®. 

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