RAY-BAN I META SMART GLASSES ‘LIVE ALL IN’
ENHANCED FUNCTIONALITY AND EXPANDED PRODUCT LINE FOR THRIVING IN EVERY SITUATION
Meta Platforms, Inc. and EssilorLuxottica continue to redefine the future of wearable technology with the announcement of new software features, updates to Meta AI, a more diverse product assortment and a special limited-edition, offering users an unparalleled blend of style, functionality, and connectivity.
Ray-Ban Meta smart glasses are getting smarter. We started testing multimodal AI updates in December 2023, which helps you understand the world around you by interpreting what you’re seeing as well as what you’re asking. Starting today, we’re rolling out Meta AI with Vision functionality out to all Ray-Ban Meta smart glasses in the US and Canada in beta version.
For example, using the built-in camera, you can ask Meta AI for help writing a caption for a photo taken during a hike. The glasses can also translate text on a sign or help you identify an object like an exotic fruit. This means Ray-Ban I Meta smart glasses are even more helpful throughout your day.
Introducing a new software feature: video calling, which gives consumers the ability to share their view on a video call with WhatsApp and Messenger. A simple double-press of the capture button during your call will switch to the camera on the glasses. Video calling on Ray-Ban Meta smart glasses is rolling out gradually across countries, so if you don’t see the update right away, sit tight—it’s on the way!
“The breakneck pace of innovation means that we are in a different place today than we were even yesterday. Consumers are already used to the idea that tech can be worn and woven seamlessly into their lives. Now they’re asking, can it make me smarter? more creative? more productive?” said Rocco Basilico. “Ray-Ban Meta, particularly with the addition of Meta AI with Vision, is a bold leap forward in terms of what it can do for the person who wears them. We’re delivering the next generation of superpowers, and we’ve tucked them neatly into the world’s favorite glasses.”
Assortment Update
Drawing from our 60s archive and the golden age of air travel, the new Skyler is inspired by an era of iconic jet-set style. Along with the low bridge Headliner, both SKUs are designed to suit smaller faces and features. We are adding 4 new vibrant lens colors to our Transitions® offer, exclusive for the Ray-Ban Meta collection. Ideal for those seeking dynamic color outdoors and a pop of color indoors. Our smart glasses collection boasts of 30 styles with hundreds of color and style combinations.
Get ready for an adrenaline rush for the first limited-edition Ray-Ban I Meta smart glasses, in an exclusive Scuderia Ferrari colorway for the Miami 2024 race. Ray-Ban I Meta for Scuderia Limited Edition brings together the legacy of Ferrari, timeless Ray-Ban design and cutting-edge Meta tech, available April 24, 2024, priced at: $499 (EUR 499, CAD 599, GBP 459, AUD 679).
The Ray-Ban | Meta collection is available for purchase at Ray-Ban stores, Ray-Ban.com, Meta.com as well as select EssilorLuxottica retail stores including but not limited to: LensCrafters, Sunglass Hut, Salmoiraghi & Viganò and through the company’s wholesale distribution network in the US, UK, Italy, Ireland, Australia, Canada, France, Spain, Austria, Belgium, Germany, Finland, Denmark, Norway and Sweden. Starting at a suggested entry price of $299 (EUR 329, CAD 369, GBP 299, AUD 449) the Ray-Ban Meta smart glasses collection comes with a classic compact and portable charging case to keep the glasses powered.
PRE-ORDER NEW STYLES TODAY HERE:
Ray-Ban | Meta Ferrari Limited Edition
EssilorLuxottica
EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. With over 190,000 employees across 150 countries, 650 operations facilities and 18,000 stores, its mission is to help people around the world to see more and be more by addressing their evolving vision needs and personal style aspirations. EssilorLuxottica is home to the most advanced lens technologies including Varilux, Stellest and Transitions, the most iconic eyewear brands including Ray-Ban and Oakley, the most desired luxury licensed brands and world-class retailers including LensCrafters and Sunglass Hut. The company’s OneSight EssilorLuxottica Foundation has given access to sustainable vision care to more than 760 million people in underserved communities. The EssilorLuxottica share trades on the Euronext Paris market and is included in the Euro Stoxx 50 and CAC 40 indices. Codes and symbols: ISIN: FR0000121667; Reuters: ESLX.PA; Bloomberg: EL:FP.www.essilorluxottica.com