British children’s eyewear specialist ZOOBUG London and Mondottica have announced a strategic partnership and the creation of a dedicated International Children’s Eyewear Division, under the guidance of eye surgeon and ZOOBUG Founder, Dr. Julie Diem Le, as director.

The partnership involves a long-term license and services agreement and represents an opportunity to expand Mondottica’s fast-growing portfolio of children’s collections, which currently includes Joules, Pepe Jeans and Ted Baker Kids, and to demonstrate complete commitment to children’s eye health and the future growth of this exciting eyewear segment.

ZOOBUG’s premium sun and optical collection for boys and girls, will be distributed worldwide by Mondottica as part of the agreement, with immediate effect and stepping up the brand’s presence in the UK, Europe, USA, Asia, Australia and Latin America.

Distribution to leading international fashion retailers, a long-standing, highly successful arm of current operations, through stores that include Harrods, Fenwicks, LVR (Italy), Kids 21 (Singapore) and Harvey Nichols (Hong Kong) will continue to be overseen by ZOOBUG’s founder, Julie Diem Le.

ZOOBUG London, which launched in 2006, has pioneered the development of eyewear designed specifically for children over the last decade. Le introduced a range of innovations in frames designed for infants, at a time when the selection and quality of sunglasses and optical frames for 0-12 years was very limited.

“ZOOBUG is delighted to join Mondottica as a strategic partner in the creation of a world-class Children’s Eyewear Division, the first of its kind at the forefront of children’s eyewear R&D,” said Le. “This is also a great opportunity to grow the ZOOBUG brand through Mondottica’s established global distribution network and strengthen its position as a key innovator in the children’s marketplace, alongside the fast-expanding portfolio of licensed fashion and lifestyle brands that Mondottica has built in recent years.”