Westgroupe launches Tony Hawk adult eyewear

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Following the huge success of the Tony Hawk Kids collection, WestGroupe has announced an agreement with Eyewear Designs Ltd. to distribute the Tony Hawk adult eyewear collection in Canada. The launch is scheduled for February 2017.

Tony Hawk is a skate board legend and is widely considered to be one of the most successful and influential pioneers of modern skateboard culture. Today, the Tony Hawk brand includes a billion-dollar video game franchise, successful businesses such as Birdhouse Skateboards, Hawk Clothing, and the Tony Hawk Signature Series sporting goods and toys. Launched in the US in 2015, The Tony Hawk Eyewear collection has garnered rave reviews for its innovative styling, bold use of color and attention to detail.

“The Tony Hawk brand is a globally recognized “skate culture” lifestyle brand that combines style and performance with cool, laidback attitude,” says Beverly Suliteanu, Vice-President of Product Development at WestGroupe. “Tony Hawk is the original skate board guru and has tremendous brand recognition and an appeal that resonates across all ages. We were very impressed with the quick success of the kids collection and look forward to introducing The Tony Hawk adult collection to the Canadian marketplace.”

The Tony Hawk collection will be launching with six men’s styles (three acetate models and three stainless steel models) featuring the sporty styling and bold colors that have become a staple of the Tony Hawk brand. A Tony Hawk custom case and merchandising material will also be available.

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