WestGroupe is proud to announce the launch of their new proprietary brand OTP which targets today’s millennial consumer. Standing for One True Pair, OTP eyewear is the epitome of embodying who you are, no excuses, no pretending, just unapologetically you.
The initial Canadian launch, set for Spring 2020, will include 20 styles, comprising of 14 RX models and 6 Sun. Designed in Montreal, OTP features modern structures and shapes for a fluid and weightless feel. Retro inspired thin metal and translucent hand made acetate define the RX collection and follow a distinct color scheme of classic metallic trends paired with soft neutrals. The sunwear collection is heavily influenced by the vintage mod era with styles ranging from narrow cat eyes, to soft squares and butterfly shapes. Universal fit is available on select models in both the RX and sun. Subtle branding includes its own distinctive style of round temple tips and an OTP emblem engraved temple tip plaque. Designed for the millennial customer with an appreciation for individuality at an affordable price point, the collection features a large range of shapes and sizes to find their One True Pair!
With an eye on the environment, The OTP collection features biodegradable demo lenses, polybags and temple sleeves while the OTP branded case is constructed from regenerated materials, natural rubber and water based glues.
Merchandising material will include a logo plaque and counter cards.
“OTP is the perfect addition to the WestGroupe brand portfolio”, says Beverly Suliteanu, VP Product Development, Westgroupe. “OTP compliments, rather than competes with our other brands and the styling and positioning of the brand is something we were missing. While maintaining the quality levels our customer’s have come to expect from WestGroupe, OTP is fresh, fun and on trend. Priced at a very affordable price point, OTP is THE collection to help our customers compete with their online competitors.”
OTP will be sold in Canada through the Wescan division with a US launch scheduled for later in 2020.