Westgroupe is pleased to announce an agreement with Eyewear Designs Ltd. for the Canadian distribution rights for Hello Kitty Eyewear.

“We are extremely excited about working with the Hello Kitty brand,” says Beverly Suliteanu, VP of Product Development for Westgroupe. “The Hello Kitty brand is extremely popular and has an incredibly loyal fan base. We believe that the collection will appeal to girls who appreciate Hello Kitty while ensuring their parents that they are purchasing quality eyewear from a brand they can trust. The adorable branding, superior quality product and the phenomenal brand recognition of Hello Kitty make this collection a must have for the Eyecare Professional,” continued Suliteanu.

The initial collection features 8 styles available in 3 colors each. Each frame features adorable Hello Kitty branding and logo treatments that girls are certain to love. A Hello Kitty purse case is included with each frame. A complete point of purchase program includes a Hello Kitty branded nameplate, tray display, and banners. The launch of the Hello Kitty Eyewear Collection will be timed for the Back-to-School season.

For more information please visit www.westgroupe.com