VSP Global®, the nation’s largest healthcare organization by membership, announced today that Kate Renwick-Espinosa, current VSP Global Chief Marketing Officer, has been appointed to president of VSP® Vision Care, effective October 1, 2015. Renwick-Espinosa will succeed Jim McGrann, who has served as president of VSP Vision Care since 2011 and will be transitioning to the role of CEO of VSP Global.
Renwick-Espinosa has worked for VSP for more than 23 years, and has served as VSP Global’s first chief marketing officer since 2010. In this role, she leads the organization’s global marketing strategy to deliver its products and services to a diverse client base – including Fortune 500 companies, the federal government, and small businesses – as well as more than 75 million members and 32,000 doctors. Renwick-Espinosa’s marketing and communications strategies have resulted in historic domestic membership growth as well as the international expansion of VSP’s offerings in Australia, Canada, Ireland and the United Kingdom.
“At this critical juncture in VSP’s history, it’s imperative for the organization to have a leader that can navigate the complexities of the eye care sector while possessing a keen understanding of VSP and its mission,” said Jim McGrann, CEO-elect of VSP Global. “Kate is a trusted partner. Her focus on developing marketing and business strategies to both grow and maintain membership has been instrumental to the success of VSP.”
McGrann continued, “As the industry continues to evolve to meet the needs of a younger, more diverse membership, a changing doctor base, and a growing global client base, I am confident that Kate has the experience and motivation to help VSP effectively address these emerging dynamics.”
During her tenure as chief marketing officer, Renwick-Espinosa was instrumental in helping the organization evolve to meet the demands of its clients, members and eye care providers. This includes rebranding multiple lines of business, developing new brands, launching new products and programs and leveraging digital technology. She was responsible for creating VSP’s marketing infrastructure as well as the development of a broad corporate social responsibility and charity program which has provided millions of dollars in free eye care and eyewear to hundreds of thousands of people in-need around the world.
“Over the past two decades, I have had the good fortune to work with the VSP board and leadership team to define the organization’s goals and help navigate changes in the way healthcare is delivered to fulfill our mission of helping people see. I look forward to leading VSP Vision Care to ensure that it remains the premier eye care company in the world,” said Renwick-Espinosa.
Renwick-Espinosa was named one of Vision Monday’s “Most Influential Women in Optical” in 2005 and was a 2013 recipient of the “Most Powerful and Influential Women Award” from the California Diversity Council. She holds a bachelor’s degree in economics from the University of California, Davis and a master’s degree in business administration from California State University, Sacramento.