International Vision Expo West has announced exclusive events for eyecare providers featuring a series of digital marketing talks from Google Campaign Strategist Brandon Lawlor and Premier Partner Marketing4ECPs.

The free 20-minute sessions—which will take place Thursday through Saturday, September 14–16, in a dedicated Google Partners Lounge on the show floor—deliver eyecare providers the knowledge of how to best utilize Google digital products to grow their eyecare business.

Thursday will also feature a Google Partners Connect Event, where VIPs will hear first-hand how to capitalize on the digital opportunity that lies ahead in the eye care industry. Attendees can visit Booth LP10113 Thursday before 4 p.m. for tickets.

“Google’s mission is to organize the world’s information and make it universally accessible and useful”, said Melissa Ashley, Senior Vice President of Reed Exhibitions. “After a successful partnership at Vision Expo East, we’ve brought back these attendee-favorite sessions and tailored the topics to ensure our attendees receive the latest, best practices needed for their business to succeed. Our speakers work specifically with Google Partner agencies to help them accelerate growth and stay up to date on current market strategies and best Google practices, ensuring that attendees will learn from the experts and leave with the knowledge necessary to create a strong online presence with search engine marketing techniques that will enable them to compete on every channel available in the digital space.”

Courses will include:

The Digital Opportunity for Your Eyecare Business
Search Marketing & The Five Tips You Can’t Live Without
Brand Your Eyecare Business Through Digital Display Campaigns
The Unfair Advantage of YouTube
Patients ON the Go – The Mobile Opportunity
Re-Engage Your Patients/Customers with Re-Marketing
All sessions will be held in the Google Partners Lounge (LP10113), sponsored by Essilor with media partners PentaVision and Optical Prism.

This year’s event, taking place at the Sands Expo & Convention Center in Las Vegas, NV (Education: Sept. 13–16; Exhibition: Sept 14–16), will bring together an expansive showcase of designer eyewear fashions, the latest in medical innovation, and education taught by prestigious lecturers on the hottest industry topics – all in one place.

To register for Vision Expo West, visit, and follow Vision Expo on Facebook, Twitter and Instagram.