Vision Expo has announced a new category as part of its Best Booth Awards. Along with Most Creative Booth Design, the newly launched category will be Best In-Booth Brand Activation. Voting will take place at Vision Expo West 2018 in Las Vegas (Education: September 26 – 29; Exhibit Hall: September 27 – 29).

Vision Expo created the Best Booth Awards to recognize the considerable investments made by exhibitors to create a unique experience and memorable environment for attendees. The award first launched at Vision Expo West in 2017.

An in-booth activation is a way for an exhibitor to increase awareness of their brand and engage with attendees through activities like interactive games, technology, sampling, giveaways, in-booth demonstrations, contests and more.

“We are excited to continue to celebrate Vision Expo exhibitors through the Best Booth Awards,” said Mitch Barkley, Vice President of Trade Shows at The Vision Council. “We ultimately decided to update the original Best Use of Technology category to better reflect the variety of creative efforts, including the use of technology, that our exhibitors put into showcasing their product to attendees.”

Vision Expo exhibitors continue to deliver exciting experiences for attendees year after year, both through booth design and activations. At past Vision Expo shows, activations have included fishing for eyewear, playing Rock Band, live artists, racing video games and customizable vinyl records.

The winning exhibitor in each category will receive $1,000 in future sponsorship credits and media coverage. Past winners include Article One (Booth G21020) and De Rigo REM (Booth G23035) for Most Creative Booth Design and Kuusoft Corp. (Booth MS13049) for previous category Best Use of Technology.

Attendees can vote for their favorite booths in the Vision Expo mobile app. One voter each day will be selected to win a $500 AmEx Gift Card.

Voting for the Best Booth Awards will open Thursday, September 27 at 9:30 AM and the winners in each category will be announced Saturday, September 29 at 4:00 PM.

Follow Vision Expo on Instagram Stories and IGTV to see live coverage of unique booths and activations throughout the show. Plus, to register and learn more, visit and follow Vision Expo on Facebook, Twitter, and LinkedIn.