Vision Expo West (Education: September 26–29; Exhibit Hall: September 27–29) presents a new experience for all attendees titled “GlamourEYES Pop Up Studio” featuring the global prestige omni-retailer, Sephora, and social media influencer and optometrist, Dr. Arian Fartash of @GlamOptometrist. Attendees will have the opportunity to receive free, five-minute makeovers and beauty tips from a Sephora beauty advisor.

Details on the GlamourEYES Pop Up Studio are as follows:

Thursday, September 27, 9:30 AM–6:00 PM: OPTImum Lounge #18130
Friday, September 28, 9:30 AM–5:00 PM: Galleria Lounge #G24042
Saturday, September 29, 9:30 AM–5:00 PM: OptiCon Hub #16093
As the leader in global prestige omni-retail, Sephora teaches and inspires clients to play in a universe of beauty and wellness, while creating the world’s most loved beauty community. Sephora’s presence at Vision Expo will feature unbiased service and dedication to revealing beauty potential through the expertise of trained beauty advisors.

Dr. Arian Fartash is a working optometrist in California and social media influencer through her Instagram account that has accumulated over 42,000 followers. From glaucoma to manicure Mondays, Dr. Fartash features eyewear trends, the latest accessories, eyecare facts and more on both her Instagram, @GlamOptometrist, and blog,

“To have such an influential beauty power house, such as Sephora, at Vision Expo this year is one of the reasons why I love being part of the eye loving community,” said Dr. Arian Fartash. “The individual passion for eyes has gotten the attention of the beauty world in a big way and it makes me proud that Sephora will be able to share their expert advice to all who attend. For many, glasses is not just a fashion accessory but a necessity in life, and to be able to highlight their glasses instead of trying to find ways to hide them makes people feel loved, accepted, and beautiful. I am excited for the GlamourEyes Pop Up Studio and the joy it will bring to the attendees of Vision Expo this year.”

Professional makeup artists in the GlamourEYES Pop Up Studio will give attendees makeovers as well as tips and tricks to pass along to customers and patients on how to accentuate the eyes behind every frame. Attendees can also drop off their business card for a chance to win a $100 Sephora gift card – two winners will be announced at the end of each day.

For more frame and fashion tips, join Dr. Fartash for a coffee break on Friday, Sept. 28 from 10:30 a.m.–11:00 a.m. in the Galleria Lounge.

To register for Vision Expo West visit, and join over 90,000 followers on Vision Expo’s social media channels on Instagram, Facebook, Twitter, and LinkedIn.