Vision Expo East and Retail Store Tours™ are proud to introduce exclusively curated guided retail store tours available to attendees from March 20–24. These tours will offer attendees an inside look at how eyewear retailers drive traffic to their stores, leverage the latest technology, maximize their store experience and set themselves apart in several of New York City’s world-renowned neighborhoods.

“New York City is a retail mecca and home to many of the globe’s most innovative eyewear retailers,” said Mitch Barkley, The Vision Council’s vice president of trade shows and meetings. “We created this opportunity so our visitors can go behind the scenes and hear directly from store ambassadors as they share insights into what drives them to continue to innovate.”

With access to three custom-made tours, attendees can choose the tour that’s most relevant to their optical business:

Madison Avenue: Bespoke Luxury + Customization
SoHo: Innovation + Personalization
Oculus: A New Lens on Retail

As the epicenter of luxury, Madison Avenue tours provide the ideal location for timeless and trendy concepts that push boundaries of taste across product categories. Discover design and retail modernizations that are intended to stand out from highly visible international and niche brands in the high touch experience Madison Avenue stores offer their discerning clientele.

SoHo tours will explore visionary business innovators and savvy re-inventors as they redefine themselves and launch new brands along the iconic cobblestone streets. Experience revolutionary eyewear retailers and hidden treasures as well as the best practices for designing product displays, services, technologies and crafting the right atmosphere for your brand.

Inside the Oculus, witness how this destination is transforming downtown shopping with cutting-edge design, sales associate training and innovative experiences. With pop-ups, flagship stores, iconic retailers and online brands, the Oculus offers attendees a diverse array of retail modernization and optical innovators to explore.

“Retail Store Tours is thrilled to partner with Vision Expo to bring attendees an up close and personal experience with New York City’s competitive retail locations and international business environment,” said Daniel Hodges, Retail Store Tours founder and CEO.

The retail store tours can be added to attendee’s Vision Expo experience during the registration process for a separate fee of $160, each. Attendees that have already registered for Vision Expo can add the tours to their existing registration by visiting

For tour times, dates and registration information, click here.

To register for Vision Expo East 2019, visit and be sure to follow along on all of Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.