License extension continues partnership through 2016

Vision-Ease Lens (VEL) and MSD Consumer Care, Inc. renewed their license contract for Coppertone Polarized Lenses, continuing their partnership through 2016. This is the second renewal for the two companies, which grants Vision-Ease Lens the right to use the Coppertone brand name for its polarized lenses in the United States, Canada and Mexico.

Coppertone Polarized Lenses not only provide 100 percent UVA and UVB protection but also filter harmful high-energy visible (HEV) light. Research suggests that long-term exposure to HEV light, also called blue light, may contribute to cataracts, macular degeneration and other serious eye maladies. The lenses have earned the Skin Cancer Foundation’s recommendation as an effective UV filter for the eyes and surrounding skin.

“Coppertone is a leader in sun protection, and we look forward to enhancing the brand messaging through our renewed partnership,” said Barry Resnik, director of marketing for Vision-Ease Lens. “This year, Vision-Ease Lens will continue educating consumers about the importance of sun protection for the eyes, and we have lined up exciting, new marketing initiatives to raise awareness and provide more value for our retail partners.”

Vision-Ease Lens’ Coppertone line features multiple styles, including single vision, planos, bifocals, trifocals and general purpose Novel PALs. For more information about Coppertone Polarized Lenses, visit COPPERTONE® is a registered trademark of MSD Consumer Care, Inc.

About Vision-Ease Lens:

Headquartered in Ramsey, Minn., Vision-Ease Lens is a manufacturer of quality ophthalmic lenses including LifeRx® and ChangeRx light-responsive lenses, SunRx and Coppertone® polarized lenses, and Novel and Novella progressive line-free lenses. Vision-Ease Lens products are sold through independent opticians, optometrists and ophthalmologists, as well as many retail chains and dispensing markets across the country. For more information about Vision-Ease Lens and its products, visit