VISION EASE launches new brand strategy focused on serving modern optical needs

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VISION EASE is set to reveal its new brand strategy at Vision Expo West.

“Empowering individuals, businesses and society to be their best” is the company’s new brand promise, and will drive future product innovations and service solutions.

“Our new brand promise reflects our dedication to our customers, the consumers they serve and the world we live in. Companies are driven by their core values and these values must align throughout the organization. Brands are the outward expression of who we are and how we want to be perceived by our customers,” said John Weber, CEO of VISION EASE.

Vision Ease was launched 85 years ago as Vision-Ease Lens, to provide the ophthalmic market with cutting edge, high-quality lenses. In 2014, the company embarked on a process to rediscover the core meaning of its brand in an effort to bring more value to its customers. The result is the new VISION EASE name and company vision.

“I’m confident that working together with our customers, we can discover new ways for them to improve business results. Powerful brands are just part of our formula for success,” Weber said.

“We will also continue to develop our product lines with the premium products and advanced technology that has earned us a reputation as a trusted partner.”

As part of the new brand strategy reveal, VISION EASE presents its new brand identity, including a logo mark and brand strategy, at its Vision Expo West booth, LP11095.

“We are working closely with our customers to create products that consumers want to buy, and plan to release these in the coming months,” said Bill Krueger, executive vice president of sales and marketing. “Our scientists are committed to leading technology that will be uniquely to consumers and support our quest to improve our customer’s business results.”

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