Safilo, a worldwide leader in the design, manufacturing and distribution of eyewear, appoints Victoria Hallberg as Safilo North America’s Chief Marketing Officer, a newly created position, effective January 2, 2019. Victoria will also serve on Safilo Group’s Extended Global Leadership Team.

In Victoria’s new role, she will oversee brand management, trade marketing and public relations. A seasoned senior executive, Hallberg joins Safilo with 30 years of eyewear industry experience in the areas of sales, retail and marketing. Prior to serving in a consultancy role for Safilo, Victoria held various leadership positions with increasing responsibilities within Marchon, where she most recently served as Vice President of Brand Sales and Strategic Accounts, and, at VSP Global, where she was Chief Merchant and Vice President of Retail Relations.

“I’ve worked closely with Victoria at both VSP and Marchon and know her to be a dynamic, highly motived and market-driven leader who has successfully launched many brands and delivered impactful, strategic business development programs to national retail chains, strategic accounts and independent sales teams throughout her career,” commented Steve Wright, President and Chief Commercial Officer of Safilo North America. “I look forward to bringing someone of Victoria’s caliber and customer-driven skillset to Safilo, to help take us to the next level and maximize how we market, sell, service and communicate to our customers,” Wright added.