Transitions Optical names Greiche & Scaff 2017 Canadian Retailer of the Year
Greiche and Scaff was awarded the 2017 Canadian Retailer of the Year title during a recognition ceremony on Feb. 23, 2018 at the Transitions Academy event in Orlando, Fla.
Transitions Optical honored Greiche & Scaff with the 2017 Canadian Retailer of the Year title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday, Feb. 13 at Transitions Academy 2018 in Orlando, Fla.
“Early in the year, Greiche & Scaff identified that they had an opportunity to grow their Transitions business among single vision wearers and they took many steps to achieve this goal,” said Drew Smith, director, North America Channels, Transitions Optical. “From secret shopper programs to specialized training, Greiche & Scaff pushed themselves to think innovatively. The entire Transitions team wishes to thank them for being a top retailer of the Transitions® brand.”
Pierre Freiji, General Manager and Pierre Skaff, Senior Director of Marketing and Merchandising at Greiche & Scaff, accepted the award on behalf of the retailer at Transitions Academy.
“We work on our goals until we achieve them,” said Skaff. “One way we did this was to train our staff to look to the needs of the customers from different angles and this included thinking about which of our customers can benefit from wearing Transitions® lenses. We are really proud of where we’ve started and where we are with our Transitions penetration today. We look forward to achieving more in 2018.”
During Transitions Academy, Canadian Retailer of the Year finalists Costco Optical and New Look Eyewear were also recognized for their commitment to Transitions brand and improving customers’ vision.
About the Canadian Retailer of the Year Award
Launched in 2018, the Canadian Retailer of the Year is awarded to a retailer in Canada that actively supported the Transitions brand and demonstrated a commitment to enhancing the vision of their customers and communities.
Transitions Optical names Opto-Réseau winner of the 2017 Best in Marketing Award
Opto-Réseau was awarded the 2017 Best in Marketing title during a recognition ceremony on Tuesday at the Transitions Academy event.
Transitions Optical honoured Opto-Réseau with the 2017 Best in Marketing title, a category of the Transitions Innovation Awards program, during the recognition ceremony Feb. 13 at Transitions Academy 2018 in Orlando.
“Opto-Réseau’s marketing strategy in 2017 revolved around changing perceptions of who a Transitions wearer is and increasing interest in Transitions lenses among younger patients,” said Drew Smith, director, North America Channels, Transitions Optical. “From social media and mail-in rebates to creating localized advertising for individual practices, Opto-Réseau successfully engaged a new demographic of Transitions lens wearers. We commend them for following their philosophy of trying new things and working hard to implement new strategies.”
Annick Beauchemin, Director of Marketing, Opto-Réseau and Christine Breton, CEO, Opto-Réseau accepted the award on behalf of the company at Transitions Academy.
“Part of our marketing strategy is to constantly question ourselves so that we’re not repeating the same tactics and strategies over and over again,” said Beauchemin. “We worked hard to reach a younger clientele this year and spent time convincing our employees that Transitions isn’t only for people who are already wearing the product. It’s an amazing feeling to see our hard work pay off, and we are excited that our efforts have encouraged more people to consider and choose the Transitions® brand.”
During Transitions Academy, Best in Marketing finalists Value Optical and Vision Source were also recognized for their commitment to strategic marketing of the Transitions brand/family of products.
About the Best in Marketing Award
Launched in 2015, the Best in Marketing is awarded to an individual or company for their creative and strategic marketing tactics to effectively promote the Transitions brand or Transitions family of products among customers or within their communities.