Transitions Optical in Canada today announced that Transitions® Signature® GEN 8 style colors lenses have been selected as a Product of the Year Canada™ Award finalist. The style colors collection – featuring Amber, Amethyst, Emerald and Sapphire lenses – were introduced to consumers as available in Transitions Signature GEN 8 technology in Canada in March of 2020. 

The product will now move on to compete among other finalists to be recognized as the winner of the Product of the Year™ in Canada.  The Product of the Year™ Canada contest, run annually, is the largest consumer-voted awards for product innovation in the country. The process includes a pre-selection by a jury to cull a list of finalists, and then finalist products are voted on via a national survey by 4,000 Canadian consumers. Winners will be announced in mid-January 2021.

“We know that consumers value the benefits of Transitions® lenses, especially the protection from UV and harmful blue light, and appreciate the vibrancy and options of the style colors collection,” said Arnaud Rajchenbach, marketing manager, Transitions Optical. “We’re not surprised that these lenses have stood out to the jury as a game changer. The style colors in Transitions Signature GEN 8 lenses are the perfect mix of fashion and technology and perfect for everyone who wants to protect their eyes indoors and outdoors and look their best at the same time.”