New website includes refreshed design, new resources and assets to help promote the newest innovation – Transitions® GEN S™

Transitions Optical has launched an updated website designed exclusively for Canadian eyecare professionals—with access to educational tools and marketing materials related to the Transitions® portfolio of products. The updated website also includes exclusive content on Transitions’ latest innovation, Transitions® GEN S™, providing eyecare professionals with valuable information to learn about the new, groundbreaking technology and educate their patients about the product.

The newly designed website has been enhanced for user-friendly navigation, and can be found by visiting Transitions.com/en-canadapro. While on the site, eyecare professionals can conveniently access downloadable resources and assets, including new content within the Transitions GEN S page:

  • Transitions GEN S Product Information
    • Technical brochure
    • Technical one pager
    • Technical white paper
    • FAQ document
  • Resources to help educate consumers and patients
    • Consumer brochure
    • One pager focusing on pairing lenses and frames
  • Transitions GEN S social media kit featuring official visuals for owned social media channels
    • Static images in Sapphire and Ruby
    • Animated GIFs in several colors
    • Video showcasing the different lens color activations

Eyecare professionals can access the new Transitions GEN S menu and other content from Transitions at Transitions.com/en-canadapro/.

About the Transitions® Brand 

Transitions® eyeglass lenses and shields set new standards of advanced performance to provide ever increasing visual comfort, and always blocking 100% of UVA and UVB rays. Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about Transitions® GEN S™ and the product line, please  visit Transitions.com or Transitions.com/en-canadapro/.

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NOTE: For high resolution images, please contact Michael Battisti at 724-987-2640 or Michael.battisti@havasred.com