Transitions Optical Names Grimard Optique as the Winner of the 2019 Canadian Retailer of the Year Award


Transitions Optical honored Grimard Optique with the 2019 Canadian Retailer of the Year title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday, Feb. 4 at Transitions Academy 2020 in Orlando, Fla.

“Grimard Optique talked with every patient about the benefits of Transitions® lenses on eye health, aesthetics and fashion,” said Drew Smith, director, North America Channels, Transitions Optical. “These efforts helped Grimard Optique present Transitions lenses in a new way—recommending them for correction and style. We congratulate them on their success and look forward to the future.”  

Jean-François Legare, sales director at Grimard Optique, accepted the award on behalf of the retailer at Transitions Academy.

“It doesn’t always have to be a complicated initiative in order to be effective,” said Legare. “Sometimes a simple change in approach makes the most difference. We like to sell nice lenses, so for us it’s a no brainer to offer Transitions lenses to our clients. We understand the value and the need of the brand.”