Transitions Optical honored Grimard Optique with the 2019 Canadian Retailer of the Year title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday, Feb. 4 at Transitions Academy 2020 in Orlando, Fla.

“Grimard Optique talked with every patient about the benefits of Transitions® lenses on eye health, aesthetics and fashion,” said Drew Smith, director, North America Channels, Transitions Optical. “These efforts helped Grimard Optique present Transitions lenses in a new way—recommending them for correction and style. We congratulate them on their success and look forward to the future.”  

Jean-François Legare, sales director at Grimard Optique, accepted the award on behalf of the retailer at Transitions Academy.

“It doesn’t always have to be a complicated initiative in order to be effective,” said Legare. “Sometimes a simple change in approach makes the most difference. We like to sell nice lenses, so for us it’s a no brainer to offer Transitions lenses to our clients. We understand the value and the need of the brand.”